Alongside the film, we captured stills in a range of environments, with and without a model, so the same two days could supply the Kickstarter page, the landing page, and social without additional shoot days. Graded selects from the film were exported as standalone assets as well, usable as stills or converted into GIFs where the motion helped explain the product.

The prototype itself had an aesthetic issue that wouldn't hold up on camera, so we corrected it with VFX across the campaign. That included fully 3D rendered shots of the device, and a composited sequence where vines grow inside the shower around the product, an image that would have been impossible to capture practically.